ARA unveils new market monitor service

Dec. 2, 2009 — Equipment rental industry-specific research has taken a
giant step forward with the launch of the State of Equipment Rental
Industry Outlook 2009-2014 Market Monitor service by the American
Rental Association (ARA).

This online subscription-based program provides subscribers with the latest economic information regarding the equipment rental industry compiled by respected economic forecasting firm IHS Global Insight. The information is updated quarterly.

A basic annual subscription to the Market Monitor service includes an economic overview and equipment rental revenue forecasts for the United States and Canada broken out into each equipment rental market segment — construction and industrial equipment, general, and party and event — as well as U.S. national-level rental equipment investment data and quarter updates.

Upgrades to the basic package can be purchased, enabling subscribers to access geographical and market specific information. As part of this new service, subscribing ARA members can opt to drill down and receive economic information at the metropolitan statistical area (MSA) level.

Annual subscriptions start at $100 and can range up to $3,000 for access to all the data, charges, figures and analyses available through the market Monitor service. For an additional $50, subscribers will have access to the MSA of their choice.

 “This is a tremendous step forward for measuring the shape and size of the equipment rental industry. The ability for our members to customize and receive only the information relevant to their business is a great new option. We are excited of offer this benefit to our members and anticipate that many will take advantage of the Market Monitor service considering the accessibility of information and the pricing structure,” said Christine Wehrman, ARA’s executive vice president and CEO. “This information is relevant and useful to all rental operators and suppliers in their daily business management.”