An extension of the magazine

Rental companies are trying to keep up to a rapidly changing industry in a rapidly changing world. Technological advancements in equipment, modernized business practices, the evolution of e-commerce and the Internet, consolidation shifting the balance of competition and new safety initiatives all directly affect the way rental operators do business today, and how it will be done tomorrow.

Successful rental operators need to keep up–to–date on the variables that may impact their business and Canadian Rental Service is the key to keeping them informed.

Published by Canadians for Canadians, each issue contains information that is integral to the industry. Articles cover the tools and techniques that are essential components to the rental profession while product news releases report on new equipment entering
the market.

Rental operator profiles highlight the success of industry colleagues in feature cover stories, which have become a hallmark of the magazine’s tribute to their innovation and perseverance.

For more than 30 years this rental exclusive publication has put the spotlight on the rental industry nine times a year, but now Canadian Rental Service will be shining the spotlight on the rental industry every day. Launched in 2008 www.canadianrentalservice.com is a website dedicated to the rental industry, very much like the magazine. You can find news articles and in depth stories about the equipment and party rental industry as they emerge or access archived articles previously published in the magazine. Missed an issue? No problem, get online and view a digital version of the magazine. Trying to contact an advertiser about an ad you saw? Just click the link and go directly the advertiser’s website. Got something on your mind? Write a blog or read somebody else’s blog to see what others are saying. Take part in the rental industry web poll or check out the polling results. Wondering about the next Canadian Rental Mart show? Well, you can check that out too. Have an idea for a story, click the editor’s link and send me a note.

Since the website was rolled out I have received a number of compliments and I thank the readers who took the time to offer them. Some of them expressed concern, asking if the digital version of the magazine was replacing the magazine. The answer is  “no.” We are not replacing the printed edition of the magazine that so many people in the industry have come to know and look forward to holding in their hands. The website is simply an extension of that. A tool that allows us to reach more of our readers, with more rental content, more often. In essence, the website brings you more of what the magazine has to offer in a medium that provides a forum for rental professionals and their suppliers to learn and share industry developments.

Canadian Rental Service is dedicated to covering the rental industry…in print or online.