|
|
|
Grote launches Trilliant Technology Tour |
June 1, 2010 — Grote Industries has announced that the first leg of its
Trilliant Technology Tour road show has begun, with Canadian stops
planned in Toronto, Vancouver and Kelowna.
The custom-designed vehicle is equipped with an inflatable mobile
theater and will make the first stop of its 80-plus city tour at a
municipal highway facility at 1106 Bates Ave., in Cincinnati on June 1.
After traveling west across the northern United States, the tour comes
to Canada this summer before making its way through the southern states
during its return leg in the fall and winter, with its last stop
tentatively scheduled for mid December 2010.
“The Trilliant Technology Tour will allow us to take the most stunning
LED WhiteLight work lamp technology that’s ever been assembled directly
to our customers’ locations” John Grote, vice president of sales and
marketing, said. “We will be reaching OEs, distributors, fleets and
end-users in ways that are simply not possible through traditional
means, like trade shows.”
In March of this year, Grote announced that it was repurposing resources
associated with several industry trade shows, in order to pursue the
Trillaint Technology Tour. The company has fully integrated the tour
with Grote’s nationwide team of sales professionals and will leverage
the increased face time with its customers to delve into the significant
advantages of its LED WhiteLight work lamp technology.
The tour vehicle’s 34 exterior work lamps make it hard to ignore at
night and its exterior graphics make it impossible to miss in broad
daylight. The company says that when coupled with its inflatable
theater, multi-media experience, mobile work lamp comparison platform
and the heroic Trilliant Performance Team characters, the Trilliant
Technology Tour’s sheer spectacle will create a high level of excitement
wherever it is deployed.
“These six advanced, high-performance LED WhiteLight Work Lamps are the
most powerful and diverse in the industry,” Scott Robertson, product
manager of forward and interior lighting at Grote Industries, said. “We
have the 3,200-lumen Trilliant, the industry’s brightest LED WhiteLight
Work Lamp, the Trilliant 36 LED WhiteLight Conversion Bulb, which turns
any PAR 36 incandescent lamp into an LED WhiteLight Lamp, and everything
in between.”
Anyone interested in tracking the tour will be able to follow the tour’s
progress on Facebook and Twitter, and the tour has an entire
micro-site, www.TeamTrilliant.com , dedicated to its online promotion and
presence. Visitors can learn about the six work lamps, access an
interactive tour map, register for a personal visit, view video and
other rich content and communicate directly with the tour staff as they
make their way across the continent.
“Lighting is a visual experience and one we often take for granted,”
Grote said. “People are stunned when they see what our engineered
lighting solutions have brought to the work lamp arena.”
The tour’s mobile exhibit will allow visitors to see the lamps up close
and will enable them to accurately judge the differences in optical
characteristics such as beam intensity, color and pattern evenness in
both Grote work lamps and competing products.
“There are six lamps, thousands of miles and one mission associated with
this tour,” Grote said. “(Our one mission is) to make the end-user’s
operation more profitable, more productive and more efficient and to
make them a hero for choosing Grote’s LED WhiteLight Work Lamps.”
Canadian stops
Toronto
June 11, 2010
Kelowna
September 10, 2010
Vancouver
September 14, 2010
For more information on the Trilliant Technology Tour or Grote
Industries’ entire line of vehicle lighting, please visit www.grote.com .
|
|
|
